Ex Phys Biz
A podcast for Exercise Physiologists and Allied Health Professionals wanting to grow and scale in business. Hosted by Aaron King, owner of Fit Clinic, Fit Clinic Strength Co, and Fit Clinic Online, and each fortnight I host a special guest and share their story and our insights into the successes, failures, and challenges in business, making sure there are gold nuggets in each conversation.
Episodes

Jul 16, 2025
Jul 16, 2025
19 min
Is it getting harder for allied health clinics in business?
I think, like any good answer, it depends. It's not an easy question to answer. But for those with their ears on the ground like me; business overall is more challenging with the ebs and flows of business in the current market.
Some areas have become easier, many harder, and what to do about it?
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Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form

Jan 6, 2025
Jan 6, 2025
17 min
I review the current exercise physiology business trends from 2024 and into 2025 and discuss what the future focus for EP businesses might need to be.
- Third-party schemes vs private clients
- Group programs
- Niches
- Telehealth and online
- Market changes
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Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form

Oct 21, 2024
Oct 21, 2024
20 min
Simple, concise, and actionable. Contained in this episode, is the necessary and sometimes boring "to-do" list if you're starting an EP business.
From the boring but necessary Pre-start such as registering your business and getting your accreditations to Locations, software, services, marketing and "knowing your numbers"
Reach out at @aaronkingep or @exphyzbiz on socials if you want it in to-do checklist form!

May 27, 2024
May 27, 2024
29 min
Sara Woodroffe and I chat about her journey starting Simply Stronger, what growth looked like, and how she's morphed from clinician to business owner. We also discussed the journey from clinician to owner and what that journey looked like for Sara.
Reach out to Sara at
@sara_woodroffe_ep
https://www.simplystronger.com.au/
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Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form

Dec 11, 2023
Dec 11, 2023
22 min
I review the current exercise physiology business trends from 2023 and discuss what I think the near future might look like for EP business in 2024
- Third-party schemes vs private clients
- Group programs
- Niches
- Telehealth and online
- Market changes
...............
Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form

Sep 25, 2023
Sep 25, 2023
19 min
I went viral on Instagram and TikTok and I share my insights on what I learned from that experience, how I continue to analyse my audience, and what you can do to increase your own social growth.
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Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form

Jul 23, 2023
Jul 23, 2023
45 min
Starting as an EP without a computer and a paper diary to being the director of multiple health companies without losing a passion for health and helping people, Nicole French is the Director and Chief Vision Officer of Exercise for Rehab and Health, and Essendon Physio Group in Melbourne.
We speak about her journey from a one-person operation, to being a multi-company director as well as sitting on the board of others, to reverse engineering brand growth and all it's challenges.
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Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form

Jun 26, 2023
Jun 26, 2023
51 min
Andrew Lemon and I chat about using tech to enhance your practice and same time, making sure clients get value while you save time. We also discuss the journey from clinician to moving away from being on the tools and what that journey looked like for Andrew
Reach out to Andrew at andrewlemon@strengthbynumbers.com or find him on LinkedIn
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Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form

May 29, 2023
May 29, 2023
10 min
People want to deal with people rather than a faceless corporate entity. Start a business, you'll need to learn to be a people person, at least early on
.___________Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form

May 15, 2023
May 15, 2023
11 min
Most allied health professions have yearly conferences, which are a mix or learning, networking and professional development. These are some tips to make the most of attending.
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Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form




